​
-
Super Bowl Champion as PLAYER, ASSISTANT COACH AND HEAD COACH
-
1st Minority HC to Win Super Bowl
-
83-53 record as Raiders HC
-
8-3 post-season record
LET'S GET COACH FLORES TO THE HALL
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
In the hierarchy of prominent Mexican and Mexican-American figures, former NFL head coach Tom Flores is near the top along with Fernando Valenzuela, Ritchie Valens, among others.
Flores, was a leader during a time when even fewer Mexicans had leadership positions that they do today.
But he wasn’t just respected for the Mexican-American communities in California. After all, Flores coached in the Northern and Southern parts of the state and was raised in the Fresno area. He was a true Californio.
He was respected by folks in the business. He was known as a gentleman, someone who exhibited graciousness and class during a successful but turbulent time in the franchise’s history.
The Raiders were the center of controversy as they were in between the two cities, yet Flores led the Raiders to a Super Bowl in both Oakland and Los Angeles.
Flores never got the respect he deserved because of the animus against the franchise.
This is why we are here- to show our appreciation to Coach Flores- and to make others aware that this legend deserves to be a member of the Pro Football Hall of Fame.
WHO WE ARE & THE WAY WE WERE
Founded by native Californians that want to bringing attention to those people and things that were and are a part of the California experience that often get ignored.
​
The California experience is generally also seen and exported by a small group of people, many who are either not from here or stay in their own insulated environment, safe and sound from "the Other".
We are "the Other".
​
We want to share this magical place with you and educate, analyze, reflect and reminisce.
​
We may do some non-California stuff from time to time, but California is at the heart of who we are and what we do.